Introducing The Order of the Black Feather (1, 11, 26)

Wine-tasting is a noble adventure. We who have gone before you, the few select members of The Order of the Black Feather, salute you. Being an explorer of the palate has as its rewards the discovery of new tastes and textures. The quest for the perfect wine becomes a passion. And the journey is as worthwhile as attaining the ultimate goal.

If you wish to become a member of The Order of the Black Feather, we will first ask you to fill out your wine profile (pick one up at the store or call us and we can email one to you). The information on your profile, along with the purchases you make, will help us to make other recommendations specifically for you.

To become a member of the Order, you will need to reach the 120 bottle level within the space of the calendar year. Think of it as training to become a sommelier.

There are also small treasures along the way.

  • Purchase 12 bottles, and get $15 off your next purchase.
  • Purchase 24 bottles, and get $15 off your next purchase PLUS get 10% off any LRV Wine Adventures, including Grape Escape Wine Packs, A Class of Wine, or Wine Games event.
  • Purchase 36 bottles, and get $15 off your next purchase PLUS get  HALF price admission to any LRV Vine and Dine Event
  • Every time you purchase an additional 12 bottles, you’ll get $15 off your next purchase.
  • When you reach the 120 bottle level, you’ll be initiated into The Order of the Black Feather. This initiation includes a special, secret Wine Ceremony. You will also receive a personalized gift, along with an artistic and mystifying certificate commemorating your remarkable achievement.


While you are working tirelessly to become a member in The Order, you can take advantage of such benefits as:

                              - Notification of new wines that suite your palete

                              - Free delivery to 80202 zip codes

                              - Free delivery on case quantities in the Denver Metro area

                              - Unlimited access to our LRV Sommeliers

                              - Bring back any wines that you are unhappy with and we will                                  make sure to replace it with something that better suits  you

The Legend of Wine continues. Once you have become a member of The Order of the Black Feather, no easy task, you will discover that yet another adventure awaits you…The Quest for the Raven’s Goblet.


To get started, stop by the store and pick up a card to track your purchases. That simple.

Wine Facts:

  • In 2004, Coloradans drank an average of 3.66 gallons of wine per capita, nearly 20 percent more than the national average.
  • In 2006, there are 64 wineries in Colorado up from zero in 1975.
  • Wine has so many organic chemical compounds it is considered more complex than blood serum.
  • The number of Americans who drank wine at least once a week increased from 19.2 million in 2000 to 25.4 million in 2003.
  • American wine drinkers consume more wine on Thanksgiving than any other day of the year.
  • There is at least one commercial winery in every state of the United States, including Hawaii and Alaska!
  • Ninety-two percent of California wineries produce fewer than 100,000 cases per year. Sixty percent produce fewer than 25,000 cases.
  • Portugal has 1/3 of the world's cork forests and supplies 85-90% of the cork used in the U.S.
  • Beaujolais Nouveau cannot be legally released until the third Thursday of every November.
  • Wine is often called the nectar of the gods, but Sangiovese is the only grape named after a god. Sangiovese means “blood of Jove.”